Super Bowl XLIX

In the past years the Super Bowl has gained excitement through using interactive advertisements. Multiple brands have involved their viewers and fans through asking them for their opinion on their favorite commercials via Twitter. One brand who was involved with this trend in particular was the Doritos brand. Their promotion left it to the public to make and submit commercials, and then a select few finalists' videos appeared on television. They then geared towards the public again to vote for their favorite one. The winner's commercial was then broadcasted during the 2014 Super Bowl. The winner that was chosen was titled "Time Machine" which can be watched here.

I think that similar contests and fan interaction will take place during this years Super Bowl. I am assuming that other major brands will jump on the bandwagon of having viewer involvement incorporated throughout their commercials. These other brands saw how well it worked last year and will more than likely use it to their advantage this year.