Pantene #shinestrong Campaign

Women are still to this day often viewed extremely stereotypical throughout the media. Pantene's Shine Strong campaign has made a positive impact on women and how they feel about themselves not only in the work place but also at home. Pantene has come out with two very controversial commercial's in the last year that have caused a lot of talk.

The first commercial that I came across brought up how women say "sorry" all too much and often for things that don't really require an apology; such as questions in their place of work to asking for help at home. I know that I am definitely at fault for overusing the phrase "I'm sorry" I use it all too often throughout the day. This commercial displays women apologizing for speaking up in the and then turns it over to where the same women don't feel the need to say "sorry" for things that men wouldn't even think to say sorry for. So the question is this, why do women feel this need to apologize? Through this campaign Pantene is encouraging women to stop saying sorry, to be confident, and to believe in one's self. They want women to take a stand and to not feel belittled by their peers;especially in the work place. They have begun to use the hashtag #shinestrong to promote confidence among women, and to build a relationship with their consumers. 

Another Pantene commercial that I came across focused specifically on the stereotypes that exist between women and men. When a man is considered a boss a women is often considered bossy. When a man is considered persuasive and dedicated about what they are doing, a women is considered to be pushy and selfish. These labels have all been put down on women for things that a man would be built up for. But women need to understand that labels do not define them, and it is up to them to break that negative view that has been placed upon them. 

This campaign and these two commercials in particular caught my eye because I feel that this is an unresolved issue that has gone on for generations and needs to change. Watching these commercials makes me sad that women still have to deal with these kinds of things. I also love how this campaign incorporates its consumers asking women to define what strong is to them. Each answer is unique and special in its own way, just like women.