Monday, October 6, 2014

Connecting With Consumers

  Advertising already follows us as consumers, and I think that it will continue to in more way than it does presently. Technology has become "the way" to advertise one's company, and I don't think that that is a bad thing at all. Yes sometimes they tend to get annoying and in the way, but other times I actually find things that are really interesting to me. There has been multiple times that I have clicked on an advertisement and ended up purchasing from that company, and then going even further to recommend it to others. Putting ad's throughout social media and just online in general helps to get that particular brand noticed and talked about.
  I keep up to date with a couple different blogs and I especially love the ad's that I find on their, because they pertain to the interests that I like and that I am looking for. I think that as long as they keep the "correct" advertisements to pages with similar products to what is being shared on those websites and other forms of social media that it will become more streamline and much less annoying. There is nothing more annoying to me though than when I continue to see advertisements that don't really relate to me at all, those are the ones that lead me to get annoyed.
  Now a days it is often to hard to grab consumers and to keep them loyal to a company, so why not try to gain more followers through social media? Don't get me wrong, I think that companies should still stick to other forms of advertisement such as TV, print and etc. as well, but using social media should help them to expand their brand exceptionally.
  Not only using social media to gain interest in consumers, but also using technology through wearable gadgets is starting to become more and more popular. This I am all aboard for, I feel that consumers should often be able to sample and become the test trials of products, not only will the company then be promoting something new but the consumers themselves can help too to promote the product at hand.


No comments:

Post a Comment