Pushed to Pay

Agenda setting theory has popularly been seen on social media now a days, I feel that Facebook is the most popular medium where this takes place. Facebook has set it up so when a user "likes" a post that is promoting a particular brand, advertisements relating to that topic will begin to show up more frequently in one's timeline. This is good and other times rather annoying depending on the advertisement. Social media has become more active towards making your account personalized to you. On some accounts I find this to be rather creepy, it is crazy to me that technology can sometimes know more about you than you think you know about yourself;big brother is always watching. Companies take advantage of everything that they have available to them and use it towards their promotions and advertisements to reach you as the consumer.

   Social media marketing is continuously growing; buzz is starting to develop about creating paid promotions. The goal of this is to make companies pay for a spot on a social network to share their new products, messages, or promotions. Do I think that business's will start to step back from putting out social media advertisements? Absolutely not, companies who care enough to share what they are offering to the public are not going to let something like this let them fall behind their competitors. This especially will not hurt big brand companies varying anywhere from cars, apparel, and even food brands. Social media marketing is a rapidly growing and updating field. These business' should be prepared for change and be ready to accommodate to what is coming in the near future. As for small or locally owned business it may be a different story. Business' on the smaller spectrum may not have the funds to keep up with paid promotions. That being said, what they lack in the area of paid promotions they can still gain on smaller things that are still free to them. They should reach out in organic ways such as tweets, email, and Instagram to inform costumers of promotions. Also this article on pagemodo came up with tactics to accomplish paid promotions for small business'. I think that paid advertisements will have its pros and cons, but doesn't everything?